Bridging Design, Business, and Inclusivity
As a passionate product designer, I thrive on creating design solutions that not only meet user needs but also drive tangible business outcomes.
My over 20 year journey in the industry has been marked by a commitment to inclusivity, ensuring that our solutions are accessible to all users. From empathetic design to rigorous accessibility standards, I believe in leaving no user behind.
I have a genuine interest in fostering growth among my teammates. I find immense fulfillment in seeing others evolve and thrive, and I am committed to creating an environment where everyone has the opportunity to succeed.
Additionally, my passion for product strategy drives me to continuously explore new technologies, such as AI, and their potential to enhance user experiences. I am dedicated to staying at the forefront of innovation, always eager to learn and leverage new technologies to create meaningful solutions for users.
Task-Centric Design: Simplify, Empathize, Iterate, Collaborate
In product design, my focus is enabling users to accomplish tasks effectively. Start by empathizing with their frustrations, motivations, and goals, ensuring a deep understanding of the task at hand.
Designs should prioritize simplicity, removing unnecessary options to minimize cognitive load. With a clean visual style, you can maintain clarity and minimize distractions.
Above all, teamwork must be embraced. Communication, idea-sharing, and feedback are central to the iterative process. Remain open-minded, recognizing that great ideas can come from anyone. Ultimately, the goal is to deliver solutions that satisfy users’ needs, regardless of the journey taken to achieve them.
Outside of Work
I am passionate about spending time with my wife and daughter, who provide me with love and support in all aspects of my life.
You can often find me at the hockey rink, where I enjoy the thrill of competition and camaraderie with teammates. I also have a knack for automotive mechanics and can often be found tinkering away on my car, indulging my love for hands-on problem-solving.
Cooking is another passion of mine; I find joy in experimenting with flavours and creating delicious meals for friends and family to enjoy together.
In my downtime, I love capturing moments through the lens of my camera, exploring the art of photography and preserving memories. Additionally, I further indulge my creative side through various projects, whether it’s 3D printing, painting goalie masks, or other forms of hands-on creation.



